Working in-house at Jack Morton Worldwide, we were tasked with helping launch Thomson Reuters' new Eikon platform, a financial information and analytics tool.
The goal was to showcase the platform's capabilities and establish it as a leader in the industry within the major financial markets of London and New York.
- Motion design
- Technical direction
We created a range of immersive experiences that highlighted the platform's features and benefits.
This included motion graphics and film for a Digital Forest and LED Container installation as part of touring events at Canary Wharf, London and Grand Central Station, New York. Visitors to these also had the opportunity to win a place on Thomson Reuters' record-breaking expedition to the South Pole, which used a specially designed vehicle running on biofuel.
Global events included interactive demos, live presentations, and a product showcase. Key industry leaders were invited to attend and provide feedback, which was then used to refine the platform.
Client and visitor feedback was hugely positive and early figures for product adoption were incredibly favourable.