Every year at Dreamforce the Salesforce developer community get together in San Francisco for the largest software conference in the world.
Salesforce approached those brand experience wizards 2LK to devise a series of fun, playable experiences that communicate core values to ten's of thousands of attendees at the Moscone Center.
- Creative direction
- Game design
- Motion design
- Audio production
Working alongside the internal team we designed and delivered a unique augmented version of the classic bar room game, 9-ball pool.
The twist on this version of the game was the use of tracking cameras and real-time game engine, audio and projection system to create a one-of-a-kind AR game.
Players were invited to first undergo a short tutorial that showed them the rudiments of the game with real-time overlaid graphics.
Then with automation in full flow, they competed against each other to reach the top of the leaderboard in a winner takes all 100 second speed pool competition.
Following a first successful run at Dreamforce MuleSoft Pool has made additional appearance at further Salesforce developer conference TDX.
The addition of a real-time scoreboard made it a huge draw, and to date hundreds of players have tried their luck, with only a select few mastering the game.