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Riyadh Air

Brand experience

The challenge

Riyadh Air, the second flag carrier airline for Saudi Arabia, wanted to showcase its new livery and brand identity with a display of its first Boeing 787-9 Dreamliner during the Paris Air Show. 

With hundreds thousands of visitors expected at the show, the airline would also host invited guests at their own private brand experience, facilitating formal and informal meetings.

With the Riyadh Air brand less than one month old, we were tasked with designing and creating a number of touch-points to educate and entertain guests.

  • Creative concept
  • Creative direction
  • Interactive 3D app
  • React three.js web app
  • Motion graphics
  • Previsualization
  • Soundscape
1 x touchscreen interactive experience

The solution

As a digital-first airline our solutions had to be seamless, intuitive and accessible for all. 

Working with the tagline 'The Future Takes Flight' we secured the 3D model for the new 787-9 Dreamliner, and designed two complimentary interactive experiences to bring this next generation aircraft to life.

To take advantage of higher spec GPUs we delivered an in-person interactive touchscreen experience on multiple airline window shaped screens. 

For the global online audience an equivalent experience that could be rendered in browser was created with React and Three.js. Both allowed users to study the new liveried aircraft in high resolution 3D.

1 x interactive 3D web experience

Along with the interactive experiences we designed and delivered all screen content with a collection of unique soundscapes to be utilised at different points during the day, for different visitor groups.

The results

This holistic Paris Air Show experience took guests right into the heart of the brand with screen content, audio design and 3D experiences allowing a huge number of visitors the opportunity to explore the Dreamliner in detail, as it flew majestically at 38,000 feet. 

As their freshly painted aircraft landed in Paris for the air show, this nascent digitally-led airline was able to engage an in-person and global online audience seamlessly.

Over 9,000 x PAS impressions
The Future Takes Flight