Riyadh Air

The challenge

Riyadh Air, the second flag carrier airline for Saudi Arabia, wanted to showcase its new livery and brand identity with a display of its first Boeing 787-9 Dreamliner during the Paris Air Show. 

With hundreds thousands of visitors expected at the show, the airline would also host invited guests at their own private brand experience, facilitating formal and informal meetings.

With the Riyadh Air brand less than one month old, we were tasked with designing and creating a number of touch-points to educate and entertain guests.

The solution

As a digital-first airline our solutions had to be seamless, intuitive and accessible for all. Working with the tagline 'The Future Takes Flight' we secured a 3D model for the new 787-9 Dreamliner and designed two complimentary interactive experiences to bring the aircraft to life.

To take advantage of higher spec GPUs we delivered an in-person interactive touchscreen experience on multiple airline window shaped screens. For a global online audience accessing with smart phones and desktop computers an equivalent online experience was created with React and Three.js that could be rendered in any browser window. Both allowed users to study the new liveried aircraft in high resolution 3D.

Along with the interactive experiences we designed and delivered all screen content with a collection of unique soundscapes to be utilised at different points during the day, for different visitor groups.

The results

This holistic Paris Air Show experience took guests right into the heart of the brand with screen content, audio design and 3D experiences allowing a huge number of visitors the opportunity to explore the Dreamliner in detail, as it flew majestically at 38,000 feet. 

As their freshly painted aircraft landed in Paris for the air show, this brand new digitally-led airline was able to engage simultaneously with their in-person and global online audience.