The brand experience experts at 2LK Design commissioned us to design a multi-player game concept, UX, UI, and experience for MuleSoft Connect in Hell's Kitchen, New York. Our team was tasked with creating an engaging game that would encourage C-level guests to connect and deliver key facts and figures around the event's key pillars.

Scope

Creative concepts
Creative direction
Experience design
Game design
UX design
UI design
Post production
2D animation
Music composition

The primary challenge was to design a game that would be engaging for C-level guests without being too complex, and we also had to ensure that the game delivered key information about the event's pillars in a fun and interactive way.

We wanted to create something that would engage attendees and allow them to interact with each other and with MuleSoft's products. And so, the smartphone-controlled game allowed attendees to compete against each other in real-time, using their phones as controllers.

We crafted an intuitive UX and UI that enabled players to quickly understand the game's mechanics and get straight into playing. The game was designed to be played in groups, encouraging guests to connect with one another.

We also incorporated key facts and figures about the event's pillars into the quiz questions, ensuring that players learned about the event while having fun.

The game helped to create an enjoyable and relaxed atmosphere at Mulesoft Connect that brought guests together and tied in well with the event's themes. Overall, the project was a huge success, and we were thrilled to have been a part of it.