Morrow
![23 FH Morrow Graded Cuts 00 00 27 01 Still001](http://fitzroyhawk.com/imager/images/2288/23_FH_Morrow_GradedCuts.00_00_27_01.Still001_b0464c6958b2ce61ced917e5958dc330.png)
The challenge
We were approached by the brand experience studio Checkland Kindleysides to design and develop a 3D CGI film for Belgian luxury eyewear brand Morrow, one of the world's most innovative glassware companies.
The aim was to create a visually engaging series of films that would demonstrate the quality and design of their product to a potential new global customer base.
Scope
- Creative direction
- Post production
- 3D CGI
- 2D animation
- Music composition
![Morrow DIRECTORS CUT CLEAN 2022 mov 00 00 21 11 Still002](http://fitzroyhawk.com/imager/images/2291/Morrow-DIRECTORS-CUT_CLEAN_2022.mov.00_00_21_11.Still002_5472332afa344033d2bf9e7b6b9d883e.png)
The solution
Working closely with the engineering, marketing and design teams, we developed a number of multilingual promos to describe key product features to an international audience, from the production process that incorporates 3D printing, to their active liquid crystal technology.
![Morrow Packaging5 Farmv6 Set2 GPU 000001](http://fitzroyhawk.com/imager/images/3740/MorrowPackaging5Farmv6Set2GPU_000001_5472332afa344033d2bf9e7b6b9d883e.jpg)
The result
The launch films helped to increase sales and awareness of Morrow's next-generation, 'smart eyewear' products, where next-generation technology meets ophthalmology.
![Morrow Packaging5 Farmv6 Set2 GPU 00000](http://fitzroyhawk.com/imager/images/3739/MorrowPackaging5Farmv6Set2GPU_00000_5472332afa344033d2bf9e7b6b9d883e.jpg)