The challenge

We were approached by brand experience maestros, Jack Morton Worldwide, to design the Opening Ceremony for the launch of the prestigious Louvre in Abu Dhabi.

The audience featured many global VVIPs － including Sheikh Mohammed bin Rashid Al Maktoum, France's President Emmanuel Macron and the world-renowned architect of Louvre Abu Dhabi, Jean Nouvel.

Scope

Concept
Pre-visualisation
Creative direction

The solution

We created a dynamic light show choreographed to a live orchestra; a solution that complimented the beauty of Jean Nouvel’s architecture with minimal disruption to the space.

The result

The climax of the show included eight thousand mini LEDs floating down to the audience, synchronised with exterior light beams that encircled the dome and announced the opening to the world; an awe-inspiring and unforgettable event.