Global tech leaders Intel wanted to showcase how they are unleashing the possibilities of 5G, building out the edge, and enabling tomorrow’s AI, through a virtual event at Mobile World Congress 2021.
Working with the brand innovation gurus 2LK we were hired to design, script, storyboard, and deliver 15 x animated demo films that brought these innovations to life on intel.com during the virtual event.
- Script writing
- Creative direction
- Motion design
We started working with the Intel engineering teams to distil this complex technical information into a simple, easy to understand scripts that delivered multiple messages efficiently and effectively.
Working closely with Intel and 2LK, as well as an extended global animation team, we developed a clean look that allowed us to present an huge of intricate information with a clean no-fuss aesthetic.
The process across multiple timezones with a large numbers of stakeholders made the process 15 demo films were delivered and showcased on intel.com during MWC's virtual event.
The project was a great success, so much so that the aesthetic was adopted for future films, as well as playing a huge part in Intel's virtual presence at Mobile World Congress 2021.