The challenge

Global tech leaders Intel wanted to showcase how they are unleashing the possibilities of 5G, building out the edge, and enabling tomorrow’s AI, through a virtual event at Mobile World Congress 2021.

Working with the brand innovation gurus 2LK we were hired to design, script, storyboard, and deliver 15 x animated demo films that brought these innovations to life on intel.com during the virtual event.

Scope

Script writing
Storyboarding
Creative direction
Motion design

The solution

We started working with the Intel engineering teams to distil this complex technical information into simple, easy to understand scripts that delivered multiple messages efficiently and effectively.

Working closely with Intel and 2LK, as well as an extended global animation team, we developed a look that allowed us to present a huge array of intricate information with a no-fuss aesthetic.

15 x demo films/28 x mins runtime/1 x deadline

The results

A global team delivering 15 demo films across multiple timezones with a large numbers of stakeholders meant the process had to be streamlined and efficient but above all deliver a comprehensive collection of videos on intel.com during MWC's virtual event.

The project was a great success, so much so that the aesthetic was adopted for future films, as well as playing a huge part in Intel's virtual presence at Mobile World Congress 2021.