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Drone choreography

We were approached by drone pioneers, Skymagic, to collaborate on a one-of-a-kind show for an exclusive party in Dubai. The challenge was to tell the Cartier story in the most innovative and entertaining way possible for a VVIP audience.


  • Pre-vizualisation
  • Creative direction
  • Show production

The show took place at La Mer Dubai and featured the iconic Cartier panther strolling across an epic 3D hologram screen. The show was taken up a notch with a drone show that illuminated the sky, culminating in a beautiful choreographed display of 250 drones scribing 'Cartier' across the Dubai skyline.

The show was a huge success, leaving a lasting impression on the VVIP audience. The use of cutting-edge technology, combined with Skymagic's expertise, created an unforgettable experience that perfectly showcased the Cartier brand.