Canon
The challenge
Within a sprawling 4,600 sqm exhibition space, Canon sought to create an unforgettable experience that not only showcased their diverse product range but also revealed the often-overlooked emotional impact of print technology. Our challenge was to design an immersive centerpiece that would resonate with visitors on a deeper, more personal level.
Scope
- Creative concept
- Creative direction
- Scriptwriting
- Post production
- 3D CGI
- Realtime development
- Spatial audio
- Music composition
- Project management
- Technical direction
The solution
Partnering with 2LK, we designed and delivered 'The Core,' a centre-piece exhibit that pushed the boundaries of experiential design. A massive 15-meter LED screen formed the heart of the experience, showcasing a stunning visual narrative and creating a mesmerising backdrop for the journey into Canon's innovation. By combining this with immersive audio, physical 3D relief prints, and strategically darkened environment, we crafted a truly multi-sensory journey that resonated on an emotional level, creating a completely unique and unforgettable experience.
The result
'The Core' captivated guests, earning praise as Canon's most successful event to date. The overwhelming positive sentiment and lasting impression on attendees solidified the power of immersive storytelling and innovative technology in brand experience.
